The underlying kawaii culture that reinforces Japanese masculinity

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What appeal does a soft toy character like Hello Kitty have for a 67-year-old man? Deborah Shamoon discusses the kawaii culture behind news of Masao Gunji’s Guinness world record for having the largest Hello Kitty collection: http://www.channelnewsasia.com/news/lifestyle/commentary-the-underlying-kawaii-culture-that-reinforces-9009670