Stage 2

Gen Z Guys: The New Old School

As the conversation about Gen Z — aged 20 and younger — grows, it is clear that while in some ways they deepen Millennial trends, in others they are quite different. This is particularly the case with the guys who have completely turned what we thought we knew about young men on its head: https://www.mediapost.com/publications/article/311187/gen-z-guys-the-new-old-school.html